We are exposed to argumentative writing and persuasive techniques far more often than we may realise. Whether in the form of advertising, a rousing speech or the subtle subtext of our favourite novel we are constantly being positioned to accept or reject certain ideas and beliefs. The extent to which we are persuaded by the influences around us depends, in part, on our critical analysis of them.

 

Persuasive techniques work best when they are absorbed unconsciously. In general, people prefer to be lead to a conclusion rather than dragged towards it kicking and screaming. Persuasive techniques aim to convince readers without having them realise they are being convinced. Sounds pretty handy huh?

 

Imagine being able to change someone’s mind about something

just by carefully expressing your own opinion!

 

In order to be a great persuasive writer you need to understand some of the language conventions that people use in order to convince others. The link below is to an extensive list of techniques that you might come across or decide to utilise in your work. You are not expected to remember or successfully use all of them at this level but they should be kept in mind for future reference.