Activity: Springboard Texts

 

Select one of the above campaign posters to use as a springboard for writing a persuasive text. Once you have identified the argument in this visual text, you must use the persuasive ideas and techniques in this campaign to form the basis of a persuasive opinion piece for a newspaper article.

Consider: What is the argument presented in the campaign pictured? What is the intended audience? How has the author used written text combined with visuals to portray a message? How will I replace the imagery with written text that conveys an equally powerful message?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Activity - ‘This TV commercial made me….’

Watch the following YouTube clips:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The following questions can be answered and discussed as a class or in small groups. They may also be answered as part of an individual Question and Response task.

 

• Finish the following statement: This commercial made me___________....

• What kinds of emotions did this commercial create, for you personally?

• What elements of this commercial appealed to your sense of Pathos?

• Describe and discuss the significance of the sound track in this commercial.

• Identify the techniques you think were used in this commercial to persuade an audience.